Comprehensive Multi-Channel Marketing Strategy & ROI Analysis for SaaS Startup (90 Days)

We're a rapidly growing SaaS startup seeking an experienced digital marketing freelancer to develop and implement a comprehensive multi-channel marketing strategy focused on driving user acquisition and maximizing ROI. The project involves conducting thorough market research, identifying key target audiences across various platforms (Google Ads, Facebook/Instagram, LinkedIn), and crafting engaging content tailored to each channel. A crucial element is the development of a robust analytics framework using Google Analytics 4 and other relevant tools to track key performance indicators (KPIs) like customer acquisition cost (CAC), lifetime value (LTV), and conversion rates. You'll be responsible for setting up detailed tracking, creating custom dashboards, and providing weekly performance reports with actionable insights. Experience with A/B testing, email marketing automation (Mailchimp or similar), and content marketing is essential. We require a data-driven approach, with a strong emphasis on optimizing campaigns for maximum impact and demonstrating tangible ROI. The final deliverable includes a detailed marketing plan, ongoing campaign management, weekly performance reports, and recommendations for future growth based on data analysis. Our budget is flexible depending on experience and proven results.