Comprehensive Multi-Channel Marketing Analytics & ROI Optimization Strategy for SaaS Startup

We're a rapidly growing SaaS startup seeking an experienced digital marketing freelancer to develop and implement a comprehensive multi-channel marketing strategy with a strong focus on ROI analytics. The initial phase will involve conducting a thorough audit of our existing marketing efforts across all channels – website, SEO, Google Ads, Facebook/Instagram advertising, LinkedIn campaigns, and email marketing. This audit will identify areas for improvement and opportunities to optimize our current spend. Following the audit, you'll be responsible for crafting a detailed marketing plan outlining specific tactics to increase brand awareness, generate qualified leads, and improve customer acquisition cost (CAC). A key component of this plan will be the establishment of robust tracking and analytics dashboards using Google Analytics 4 (GA4) to monitor key performance indicators (KPIs) such as website traffic, conversion rates, lead generation costs, customer lifetime value (CLTV), and return on ad spend (ROAS). You'll be expected to regularly analyze data, identify trends, and provide actionable insights to optimize campaigns in real-time. Furthermore, you'll be responsible for A/B testing different marketing messages and creatives to maximize engagement and conversion rates. Experience with attribution modeling is highly desirable. We are open to exploring new channel opportunities, such as TikTok or influencer marketing, if they align with our target audience and ROI goals. Excellent communication and reporting skills are essential, as you'll be providing weekly updates on progress and presenting findings to the executive team. We need someone who understands attribution, can build dashboards in GA4, and has a deep understanding of how to maximize ROI across multiple channels.