Comprehensive Multi-Channel Marketing Analytics and ROI Optimization Project for SaaS Startup

We are seeking an experienced digital marketing specialist to conduct a thorough analysis of our current multi-channel marketing efforts (Google Ads, Facebook/Instagram ads, email campaigns, content marketing, and LinkedIn). The primary focus is identifying areas for improvement to maximize ROI across all channels. This includes a deep dive into Google Analytics 4, tracking conversion funnels, identifying drop-off points, and recommending A/B testing strategies. Additionally, we need help developing a comprehensive reporting dashboard that clearly demonstrates marketing performance and ROI to stakeholders. The ideal candidate will have experience with attribution modeling, customer segmentation, and personalization techniques. We are looking for someone who can not only identify problems but also propose data-driven solutions to improve our marketing effectiveness and achieve our business goals. Specific deliverables include a detailed audit report, actionable recommendations for each channel, implementation of tracking and analytics best practices, development of a custom reporting dashboard (using Google Data Studio or similar), and ongoing support for optimizing marketing campaigns. Experience with HubSpot or Marketo is a plus, as we are considering integrating one of these platforms in the near future. The project involves extensive data analysis, strategic planning, and hands-on implementation of analytics solutions.