Animated Brand Style Guide & Social Media Assets for Sustainable Lifestyle Brand - Eco-Chic Focus

We're seeking a talented graphic designer to create an engaging and modern animated brand style guide and a set of dynamic social media assets for our sustainable lifestyle brand. The project encompasses developing short, looping animations (GIFs and videos) to illustrate our core brand values – sustainability, ethical production, and a modern, eco-chic aesthetic. The style guide should visually articulate our brand personality, color palette (Pantone codes required), typography guidelines (font pairings and usage examples), imagery style (photography/illustration direction) and voice. The social media assets will include a variety of formats optimized for Instagram, Facebook, and Pinterest – think animated quotes, product features highlights, behind-the-scenes glimpses of our ethical production process, and short promotional videos. We are looking for someone comfortable with After Effects or similar animation software to bring our brand vision to life. Deliverables must include source files (Adobe After Effects projects) and optimized video/GIF formats for various social media platforms. We'll provide comprehensive brand guidelines as a starting point, but creativity and fresh ideas are strongly encouraged. The final design should feel premium, sophisticated, and resonate with a target audience of conscious consumers aged 25-45. Excellent communication skills and the ability to adapt to feedback are essential.