Comprehensive Brand Identity System Development for Sustainable Lifestyle App (including brand guidelines, logo variations & UI kit)

We are seeking an expert graphic designer to create a complete brand identity system for our new sustainable lifestyle application, 'EcoBloom'. The project encompasses the design of a sophisticated and memorable logo (primary & secondary variations), a comprehensive brand color palette with supporting typography, and a detailed 20-page Brand Style Guide outlining usage guidelines for all elements. Crucially, we also need a fully functional UI kit designed in Figma, incorporating consistent visual language and elements for seamless user experience across iOS & Android platforms. The UI kit should include buttons, icons, form elements, navigation patterns and more – at least 50 individual components. We envision a modern aesthetic that evokes feelings of tranquility, naturalism and trustworthiness; incorporating organic shapes and muted color tones. The ideal candidate will demonstrate a deep understanding of brand strategy, logo design principles, and UI/UX best practices. Strong portfolio showcasing similar projects is essential. Usage of sustainable design principles would be a significant advantage. This includes consideration for accessibility and scalability across various digital platforms. We need someone with an expert understanding of how to translate a brand’s values into a visual language that resonates with our target audience (environmentally conscious millennials and Gen Z). We are open to creative experimentation, but ultimately desire a cohesive and professional brand identity that positions EcoBloom as a leader in the sustainable living space.